South Africa H&M Stores Targeted By Economic Freedom Fighters Protesters Over 'Racist' Ad

Angry protesters in South Africa focused H&M shops on Saturday over a “racist” commercial on the clothes firm’s web site. Police fired rubber bull...

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Angry protesters in South Africa focused H&M shops on Saturday over a “racist” commercial on the clothes firm’s web site.

Police fired rubber bullets to disperse demonstrators who ransacked a number of of the Swedish style group’s shops within the Gauteng province, the place South Africa’s financial hub of Johannesburg is situated.

The Economic Freedom Fighters (EFF) protesters focused six H&M shops, tearing down store shows and throwing garments round, police stated.

Footage uploaded to social media reveals protesters throwing clothes racks to the ground and kicking mannequins.

It comes after H&M issued an apology earlier this week for a controversial advert that includes a younger boy carrying a inexperienced sweatshirt with the slogan: “Coolest monkey in the jungle.”

Many referenced the truth that “monkey” is usually used as a racial slur, with one particular person writing “for black people, the term is loaded”.

H&M has since taken down the advert and apologised.

But Mbuyiseni Ndlozi, spokesman for the ultra-left EFF, stated that was too little, too late.

“The time of apologies for racism are over; there must be consequences to anti-black racism, period!” Ndlozi wrote on Twitter, posting footage of a vandalised H&M retailer and video footage of chanting EFF supporters.

The time of apologies for racism are over; there have to be penalties to anti-black racism, interval! #EFFprotesthttps://t.co/0PZlC4cpOr
H&M South Africa didn’t reply to a request for remark, however its native web site carried an apology for the commercial, Reuters experiences.

“Our position is simple, we have got this wrong and we are deeply sorry,” the apology learn.

Police stated they have been monitoring the protests, however that that they had made no arrests to this point.

Protests over perceived company wrongdoing have a historical past of turning violent in South Africa, the place some drivers for ride-hailing service Uber have had their automobiles torched over the previous 12 months by common taxi operators.